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Why Diamonds Direct?

Love, passion, and commitment are the reasons we dedicated decades of diamond expertise to developing the Diamonds Direct experience.

Why Diamonds Direct?
Complimentary Repairs & Care

Complimentary Repairs & Care

Diamonds Direct delivers the highest level of customer service, even after the sale. We offer unrivaled complimentary services, including jewelry maintenance, cleaning, sizing, appraisal for insurance purposes, and lifetime upgrades on diamond solitaires, pendants, and studs.

Lifetime Warranty

Lifetime Warranty

The lifetime warranty covers all the cleaning and tightening services and the loss of accent diamonds, assuming the loss was not the result of damage. However, even with the warranty, it's critical to have your jewelry insured in the event of loss, damage, or theft. We recommend Lavalier Insurance. Learn more here.

110% LIfetime Upgrade

110% LIfetime Upgrade

Diamonds Direct lifetime upgrade allows customers to trade their original engagement diamond, solitaire diamond pendant, and diamond studs for a different size, quality, or shape. It's easy, and you get 110% of your original purchase toward your new purchase.

Personalized Guidance & Education

You don’t have to go at it alone. Choosing the right diamond is a huge decision, and our diamond experts provide an educational experience that is second to none.

Personalized Guidance & Education